Tourism

Mapping the future for Sweden’s national tourism organization

You are working in the travel industry/tourism sector and very day you face the fact: The massive transformation of society-as-we-know-it is here. Ground transportation will soon be revolutionized by the twin innovations of autonomous driving and electric cars; society is fast becoming cashless; just a few platform ecosystems now mediate a majority of our time spent online… On behalf of Visit Sweden we asked: How do we position Sweden’s tourism sector to best exploit these inevitable trends? And where are they most at risk?

Äventyret speaks at Knowledge of Design Week in Hong Kong

Last week I was at the Hong Kong Design Centre’s Knowledge of Design Week and invited to talk about how the hospitality industry needs to adapt to attract the millennial generation, and how big data can help with that challenge.