The whole talk is around 30 minutes, but I manage to pack a lot in: First, I look at what differentiates the millennial generation from previous generations of travellers. (Hint: They are mobile-native, global in outlook, and (more) post-materialistic). Then, I explore the new technologies coming online and focus on big data, which underlies many of them. Then I look at how these new technologies are enabling the hospitality industry to come up with new strategies to connect with then millennials. And finally, I briefly look at where the new opportunities along the customer journey may now lie.
Read on to see the video. Feel free to chime in with feedback or questions.
/ Posted by Stefan Geens (Employee 2014-2017)