Our way of working

Our approach is led by focused, scaled and iterative work. As a client, you are part of our award-winning service design team – a team that includes expertise, skills and the mastery of design research, concept development, the design of interfaces, interactions, graphics and code, along with trend monitoring and best practice in the development and execution of digitization strategies.


Äventyret was created from the realization that our clients demand a more agile work methodology in the work processes in the design process, combined with our own desire to find a more efficient approach to work in an increasingly fast-paced environment.

What makes us different from other agencies is our approach to work. Our approach is characterized by flexibility. We have our bases well-covered, which enables us to focus and work with our clients on what is really needed. This means we can meet your creative and service design needs today and be your entrepreneurial SWAT team executing strategy tomorrow. We are Äventyret – at your service.

Our shared journey will start with a brief but intense collaborative effort in our studio (or one of your project rooms) so that we can:

  • Explore and analyze the design challenge(s)
  • Formulate hypotheses based on conclusions drawn from the analysis
  • Create a prototype to test the hypotheses
  • Test and rebuild – several times

The result will be a prototype that gives you a clear solution to the  initial design challenge. The prototype can then serve as the basis for a fully functional product or service.

You then choose if you want Äventyret to take the project to its ultimate conclusion, or if you would rather do it yourself, or get someone else to do it. You own the result.  

Trend monitoring and design research

Äventyret has a dedicated focus on trend and global monitoring – not just because we are computer nerds and news junkies, but because we want to understand the imminent future that we are already developing services for today. Our clients have also requested such insights as an offer per se, so it is not uncommon for us to be hired to conduct continuous monitoring of global trends.

We also think it is important to stay at the forefront of the latest design research focusing on interaction, graphical form, moving and engaging content. Through a combination of client projects and our own services, we will always challenge the status quo and find a better way to solve the design challenges that we encounter.


Strategy and concept development

Strategy work by the team at Äventyret produces situation analyzes, target outcome formulation and action plans.

  • Situation analysis is characterized by a combination of desk-based research and workshops in which we create customer journey maps, targets and measurement points and carry out benchmarking.
  • Target outcome formulation details a number of strategic principles and a number of sub-targets in the digital arena that can engage with the overall operational targets.
  • The action plan is prioritized in consultation with our client before starting the work on change.

Our concept development project is characterized by the desire to effect positive, disruptive and sustainable change, always with best practice from the perspective of the user as the guiding star. by asking ourselves the question, what would be the absolute coolest thing if there was a service that…”, instead of, “what would be the most profitable to…”. This approach means we reach conclusions other than those that we would have reached had we followed the traditional zombie-financial-war-room method.


A prototype-based approach to code and design

We believe that real change requires action and increases the added value and relevance for our clients, by helping them build smarter digital services, faster. We succeed at this by taking an innovation-driven approach where we replace the usual waterfall process with a prototype-centric method with a focus on rapid iterations and constant user feedback. The client becomes part of our team, and the whole team works closely for a brief, but intense period in order to jointly uncover state-of-the-art solutions to selected challenges. This demands a large dose of mutual trust and for our clients to have the mandate from their organizations to make relevant decisions promptly.

Our approach to work in terms of design is influenced by atomic design.  This means that both designers and interface coders together create reusable and modular code and visual content libraries. working in this consistent manner with modular thinking means we are able to avoid creating results that are limited or have narrow areas of application. This approach also complements our interface design in its entirety and is important for services that are to endure and develop over time.

The Swedish Institute conducts public diplomacy on behalf of Sweden, promoting the exchange of culture, education and research between Sweden and the world. Äventyret is the Swedish Institute’s partner for innovation and service design. www.si.se
VisitSweden is the national tourism organization responsible for promoting Sweden as a travel destination globally. Äventyret conducts strategy and concept development projects for VisitSweden, including trend monitoring and business intelligence. www.visitsweden.com
Samsung is a pioneer in virtual reality hardware, building the first consumer VR headset, the Gear VR. Via our partner 360Cities, Samsung commissioned an app for the Gear VR. We developed “360Stories”, which allows photographers to create immersive stories from their panoramas. www.samsung.com
AktivBo provides housing and real estate companies with business management materials for the purpose of creating better housing, a better work environment and more satisfied owners. Äventyret is partner to AktivBo for digital service design for the Swedish and German markets. www.aktivbo.com
Almega is a service company organization and the largest group within the Confederation of Swedish Enterprise. Äventyret is Almega’s strategic partner for digital innovation, communication and service design. www.almega.se
Boob creates sustainable pregnancy and breastfeeding clothes for mothers worldwide. Äventyret is Boob’s partner for the concept and design of digital services. Together with Boob we developed their e-commerce site www.boobdesign.com
Chef creates the largest leadership magazine in the Nordic region and operates a number of successful digital media businesses. Äventyret has been Chef’s preferred digital partner since 2016. www.chef.se
LRF Media is a Swedish publishing house, focusing on the countryside and the green sector. Äventyret has been developing strategy, concept and design for a number of LRF Media’s digital strategic investments since 2015. www.lrfmedia.se | www.land.se
Onepix is the most popular clinical image management system in Scandinavia, and is currently used in more than 7,000 treatment rooms throughout the Scandinavian region. In 2016, Äventyret produced interaction and interface designs (as well as new graphics profiles) for the new version of Onepix. www.onepix.se
Qvalia helps its customers optimize their financial flows. Äventyret is Qvalia’s partner for service design; together we are building digital products and services that are revolutionizing how corporate payments work. www.qvalia.com
SAMI is a financial association (non-profit) that represents practitioners who play and sing on recorded works. Members are artists and musicians. Customers are companies and businesses that play their music. Äventyret has worked on service design for SAMI since 2016. www.sami.se
Sunfleet is Volvo’s car sharing service in Sweden. Äventyret developed multiple iterations of a digital prototype for Sunfleet, aimed at a more efficient booking experience. www.sunfleet.com
Telenor Connexion designs, develops and operates business solutions for connected products and services. Äventyret is the global partner of Telenor Connexions for digital communication. www.telenorconnexion.com
Tourism in Skåne (TiS) is the official marketing and development company for the region of Skåne. During 2015-2016, Äventyret worked on digitalization strategies together with TiS. www.tourisminskane.com
Uppsala Konsert & Kongress (UKK) is a cultural center in Uppsala. Äventyret has been preferred digital partner to UKK since 2016. www.ukk.se