The Äventyret Blog archives:

Digital’s final frontier: Tracking the customer journey through retail space

What if retailers could measure visits to their physical stores in the same way that Google Analytics tracks visits to e-commerce sites? Now they can, by leveraging the latest ubiquitous technology: Wifi-enabled smartphones.

Meatspace: the final frontier

Image by chiaralily. Some Rights Reserved.

Since most owners leave their phone’s wifi switched on, their whereabouts can be sensed by triangulating the wifi pings their phones emit when looking for nearby networks. A store’s wifi access points can be reconfigured to track and analyse these pings — and thus measure aggregate customer behavior in a physical environment.
[…] → Digital’s final frontier: Tracking the customer journey through retail space